MedWrench (MedWrench.com) is a resource and sharing network for users of medical equipment. It is an online community where those who use, service, and maintain medical equipment can get answers, find information and read what others think about the equipment they use. It is free to join and easy to keep informed.
MedWrench users simply bookmark their communities (equipment, categories, or manufacturers) to their “My Bench” area and then they are given an intelligent feed of information from other professionals as they help each other troubleshoot and solve problems. The “My Bench” page can also help users:
- Manage bookmarked equipment and adjust how they are notified about new information;
- See what other professionals in their discipline are using;
- Ask questions and get answers about equipment;
- Talk to industry experts and manufacturers directly about issues;
- Contribute to the community by providing accurate information about medical equipment; and connect with other medical equipment professionals and find out how they use their equipment effectively.
Medical Dealer interviewed the experts at MedWrench to find out more about the company and the services it offers to those in the medical equipment industry.
Medical Dealer: Can you tell us a little bit about the company’s history?
MedWrench: MedWrench was first launched in 2009 by MD Publishing and LabX as a product support network where technicians, purchasers, manufacturers, nurses, doctors, product marketers, and industry experts could connect and discuss equipment that they use or service every day. With an end goal in mind, the first year was dedicated to product research and data entry by a team of product specialists. They helped to bring a pool of information to each product page that included product descriptions, features, specifications, photos, manuals, articles, and much more. In 2010, and with more than 2,000 members and 10,000 monthly visits, MedWrench was introduced as the industry resource at it’s first MD Expo in Napa, California. With hard work and dedication, MedWrench has grown to include more than 38,000 members, over 60,000 monthly visits and 7,000 product pages.
Medical Dealer: What are some advantages that your company has over the competition?
MedWrench: We like to think that we do not have competitors. However, we can sometimes be confused with listing sites. The difference with MedWrench is that we feature products by providing product information. This not only gives our users a platform to easily discuss specific equipment, but it allows for us to provide a database of product knowledge without having to constantly “manage inventory.” Our main goal is to be the go-to resource. We want our users and visitors to go to MedWrench and be able to find all the information needed to perform a specific task or to make a purchasing decision, without having to go anywhere else on the web.
Medical Dealer: What are the company’s core competencies and unique selling points?
MedWrench: We provide many resources to both visitors and members. One of MedWrench’s main, and most used, resources is our Q&A forums. Our forums provide a platform for members to discuss equipment that they are working on or have an interest in. It’s a great way to connect with others in the industry and solve tough medical equipment problems.
Another great feature of MedWrench is the ability to add categories, products, and/or manufacturers to your My Bench. This allows for MedWrench members to build a digital bench of products that they have an interest in or are servicing. Adding products to your My Bench gives access to instant email notifications alerting you of discussions, new product resources, videos and much more.
MedWrench also has a bulletin board, where visitors can read our weekly blog, find expo/event information, continuing education opportunities and a job board.
And of course each product page provides an array of product information, articles, resources, videos and the option to request a quote.
Medical Dealer: What product or service are you most excited about right now?
MedWrench: We recently launched MedWrench Mobile. The mobile version of MedWrench has been in the works for over a year. We are excited to finally launch the same great features of MedWrench in a mobile version for our visitors. Now, users can easily access the website from their mobile devices, which makes using features such as our Q&A forums or downloading a manual much more convenient.
Medical Dealer: What is on the horizon for your company?
MedWrench: We are working toward launching a “Buy Now” portal. This will give visitors the option to purchase equipment from reputable vendors via MedWrench. It will first be launched on our mobile site and will eventually be offered on the desktop version. Purchasers will be able to add items to their cart, select their preferred shipping method and check out using PayPal.
Medical Dealer: Can you tell us about a time that MedWrench “saved the day” for a customer?
MedWrench: One of our favorites is when a MedWrench member came up to me at a conference. He shared with me that “MedWrench helps to save lives.” He told me about a time that he was working internationally with limited resources. He said that he turned to MedWrench for support and within minutes received an answer to his question and was able to solve his problem and help a hospital in need.
Until then, we never actually thought about how we help to save lives. Hearing his story made me feel extremely happy to be part of a company that helps to bring industry professionals together, worldwide, and allows them to solve problems together and, ultimately, save a patient’s life. Medwrench is doing bigger things then we could ever imagine and it took his story to put it into perspective for us.
Medical Dealer: Where is the company located?
MedWrench: We have an international office in Midland, Ontario where our IT department works. Our U.S. office is located in Peachtree City, Georgia, where we share an office building with MD Publishing.
Medical Dealer: Can you tell us about some of your employees?
MedWrench: John Krieg, President of MD Publishing, along with Bob Kafato and Ken Piech, Managing Partners at LabX Media Group, formed a joint venture to create MedWrench. MD Publishing runs the sales/marketing, LabX Media handles all programming and website development. Our U.S. office consists of two full-time employees. Kaylee McCaffrey is the marketing and sales manager. She was the very first MedWrench employee and has worked there for almost six years now. She helps to implement new projects and resources on MedWrench and also helps to promote companies on MedWrench through marketing campaigns.
Jonathan Payne is our media manager. He has been with MedWrench for four years now. He oversees all social media and eNews promotion, writes a weekly blog, is in charge of lead generation for clients and works as sales support.
We have additional employees who help support the site via IT, data entry and web support. However, everything on the front end is facilitated by Kaylee and Jonathan.
Medical Dealer: What is most important to you about the way you do business?
MedWrench: We find it most important to listen to our users’ needs. Without them, MedWrench would not be where it is today. We welcome suggestions from our users and have even developed and grown MedWrench based off of those suggestions. I find it important for our growth and future success.
For additional information and to join the MedWrench community, visit www.medwrench.com.